It’s no secret that content is king. If 3Leaps was stripped of its users and its fancy design, there would be nothing but content. Writing content for your own website shouldn’t be too difficult. But writing effective and captivating copy with a writing style that automatically promotes your website isn’t so simple and requires much more effort.
The Basics of Writing Interesting Content
Let’s break the writing process down.
- You come up with a post idea.
- You think about your topic and come up with your main ideas and a few main points.
- You put it all together.
What’s missing? The step where you actually make the content interesting. Actually, this added step should be merged with step 3 to save time. In other words, when writing, once you’ve finished gathering some great ideas for your article, you should start working on putting it all together in a unique and interesting way.
Why should you focus on writing content like this? A captivating article will act as linkbait, “tweetbait,” and “sharebait.” All it requires is some extra thinking and some good English.
There’s a lot you can do to make your content more interesting to readers.
1. Write an Attractive Title
The title of your post is the only reason readers stop to actually read it: it’s the first thing they see when they visit your blog. Visitors won’t spare a single second to read your post excerpt if they haven’t been captured by the title.
The title, which serves as the headline, probably is the only reason you stopped to read this post. Two great templates for a post title are “Top 10 [Ways To Do Something]” and “[Something] 101″. These kind of titles bring in the most traffic as they are naturally attractive to readers.
2. Create a Capturing Excerpt
A lot of the time, bloggers forget that the excerpt of a post is almost as important as its title. They choose to let their theme automatically generate an excerpt for them. This is a big mistake.
The key to writing an excerpt that hooks your readers to your content is answering a question they were looking for an answer to. This doesn’t mean give all of your post content away however.
For example, if your post title is “How To Build A Blog,” you may want an excerpt such as:
Blogging is all the rage these days. A new blog is built twice every 2 seconds. Why? Blogging is one of the only ways to share anything to a large worldwide audience. Once you’ve built your own piece of the internet, blogging is pretty straightforward.
In this excerpt, I answered 3 questions a beginner to blogging might ask: “How popular is blogging?,” “What can I do with blogging?,” and “After I build my blog, how is maintaining it?” So now that you know how to write a great post excerpt, it’s time to learn how to make your internal post content better.
3. Use Powerful Headlines
Using headings in you post content makes the reader a lot less overwhelmed when they see your content, a page full of words. These headings organize your post into something a reader can understand and work with.
Headings also make your page a lot more interesting. I’ve noticed that many blogs I read don’t use any headings at all in their posts. This makes their posts a lot less pleasant and interesting to read, even if they provide great content.
4. Use Lists
Readers love lists. Not only do they provide valuable information in a digestible nugget form, but they also spice up your content so your blog posts don’t look like a bunch of paragraphs put together to form a big block of words. If you haven’t noticed, this post has 2 lists, and for a good reason.
5. Don’t be Repetitive
It’s never a good idea to say the same thing over and over again. But if you want to make your copy interesting, you’ll have to take that idea to a whole new level.
Of course, you shouldn’t just be rephrasing the same sentence throughout your article. You should also be sure not to repeat the same words over and over again in your articles. This will give a sense of repetitiveness to the reader.
However, make sure you’re not going overboard with non-repetitiveness. This can bring a negative effect on the on-page optimization of your content, as using your main keywords more frequently in your content is good for SEO.
What Else Makes Captivating Content?
That’s it! Just remember, writing content that helps readers isn’t enough anymore. As the internet grows, readers get more and more used to copy with more than just quality content. Your writing style is almost as important as your actual content, so take these tips to heart!