Product listings on Amazon are important because they are one of the first things that potential customers will see when they are searching for a product. A good product listing will help to increase conversions by providing relevant information and convincing potential customers to buy your product. Here are 20 tips to help you write killer content for your Amazon product listing:
Start with a Catchy headline
This is a no-brainer. Since there are millions of products listed in Amazon, you need to have a headline that will make your listing stand out. A catchy headline will help to grab the attention of potential customers and convince them to read more about your product. Just don’t use an outlandish title because it will turn off potential customers.
Use persuasive language in your product description
Your product listing is the place where you have to sell yourself and your product. If your listing is full of dry, technical language, it’s likely that potential customers will pass over it without a second thought. Instead, use persuasive language that appeals to your target market and makes them see the value that your product offers.
Incorporate statistics and data into your listing
One of the best ways to establish credibility for your product is to include facts, figures, and statistics in your listing. This will help to reinforce the benefits of your product to potential customers, making it more likely that they will buy it. Rather than saying – ‘my products are the best’, you need to come up with something creative like – ‘my product has been shown to increase conversion rates by 10%’, for example.
Focus on benefits, not features
When writing the content of your product listing, it’s important to focus on explaining the benefits that your product will provide to potential customers. Rather than simply listing out all the features of your product, talk about how it will make their lives easier or help them accomplish a task more easily. This is what people want to know when they are considering buying a new product – how it can benefit them in some way.
Provide details about how your product works
While many potential customers will be familiar with the basics of how a typical product functions, you need to go into detail about exactly how yours works. You can do this by including things like diagrams, illustrations, and other visuals that will help them to understand the inner workings of your product.
Use keyword-rich phrases to describe your product.
Yes just like Search Engines, Amazon also uses algorithms to match products with customer searches. So, in order for your product to come up when customers are searching for relevant keywords, you need to use those keywords in your product listing. But don’t go overboard with it – too many keywords will make your listing look spammy and could get you penalized by Amazon.
Make sure your images are high quality
When potential customers are browsing through Amazon listings, the images are often one of the first things that they will notice. So, it’s important to make sure that your images are high quality and accurately represent your product. In addition, be sure to use image captions and alt text to describe what is happening in the image and to include relevant keywords.
Share customer testimonials and reviews
This is a great way to add credibility and build trust with potential customers. By sharing testimonials from happy customers, you can show that your product is high quality and worth buying. Just be sure to only share positive reviews – if you have any negative ones, it’s best to address them directly in your listing.
Offer a money-back guarantee
This is a great way to reduce the risk for potential customers and convince them to buy your product. By offering a money-back guarantee, you are telling them that they can return the product if they are not satisfied with it – so they have nothing to lose by giving it a try.
Use eye-catching images and videos.
Make sure that your images are high quality and accurately represent your product. In addition, be sure to use image captions and alt text to describe what is happening in the image and to include relevant keywords.
Include a video in your listing if you can. This is a great way to show potential customers how your product works and highlight its key features. Just be sure to make it informative and professional-looking – no one wants to watch a low-quality, amateurish video.
Use positive, descriptive language
When writing the content of your listing, use language that is positive and upbeat. This will help to create a good impression of both you and your product, making it more likely that people will want to buy it. Avoid using negative or critical language, and focus on describing the benefits that your product will provide to potential customers.
Create Bulleted Lists of Features & Benefits
This is an effective way to organize the information in your listing and make it easy for potential customers to scan. Be sure to include both the features and benefits of your product in the lists – people want to know not only what your product can do, but also how it can benefit them.
Use a Call-to-Action
A call-to-action (CTA) is a phrase or sentence that urges the reader to take a specific action. In your Amazon product listing, your CTA should be something like “Buy now” or “Add to cart.” By including a CTA, you are telling potential customers exactly what you want them to do – making it more likely that they will actually do it.
Answer Common Customer Questions
One way to create a great customer experience is to anticipate the questions that they might have about your product and answer them in your listing. This will help to build trust and confidence, making it more likely that people will want to buy your product. You can use Amazon’s “Frequently bought together” and “Customers also viewed” sections as well as customer reviews to get an idea of the questions that people might have.
Compare Your Product to Other Similar Products
Include a section in your listing where you compare your product to other similar products on the market. This will help potential customers to see how your product stacks up and why it is the better choice. Be sure to be objective in your comparisons – focus on the strengths of your product, not its weaknesses.
Utilize Amazon’s A+ Content Feature
Amazon’s A+ content feature is a great way to add more detailed information and additional media to your product listing. This can include images, videos, customer reviews, and any other content that you think will help to convince potential customers to buy your product. Just be sure to only use high-quality materials that accurately represent your product and enhance its value in the eyes of potential customers.
Optimize Your Content for Amazon SEO
To maximize the impact of your product listing and increase its visibility in Amazon search results, be sure to optimize it for Amazon SEO. This includes including relevant keywords throughout your content, using bullet points to highlight important information, and including a call-to-action to encourage people to take action on your listing. By optimizing your content for Amazon search, you will be able to reach more potential customers and get more sales from your product listing.
Get More eyes on Your Products with Amazon PPC
To get even more exposure for your product listing and increase your sales, consider using Amazon PPC. With PPC campaigns, you can bid on keywords that are related to your products and have your ads displayed when customers search for those keywords. This is an excellent way to reach more people who may be interested in buying your product, leading to increased sales and revenue.
Use Amazon’s Enhanced Brand Content Feature
Amazon’s Enhanced Brand Content feature is a great way to add more information and media to your product listing. This can include images, videos, customer reviews, and any other content that you think will help to convince potential customers to buy your product. Just be sure to only use high-quality materials that accurately represent your product and enhance its value in the eyes of potential customers.
Keep Your Amazon Product Listing Updated
Lastly, it is important to keep your Amazon product listing updated with any new information or changes. This includes adding new photos or videos, updating the description, changing the price, etc. By keeping your listing up-to-date, you will be able to ensure that potential customers have the most accurate information about your product and are more likely to make a purchase.
Following these tips will help you write killer Amazon product listings that convert browsers into buyers. Just remember to focus on creating a great customer experience, optimizing your content for Amazon SEO, and including high-quality visuals and videos. If you do all of this, you’ll be well on your way to increased sales and revenue from your Amazon business.