It’s no secret that content is king. With so many new blogs and articles popping up on an almost hourly basis, it can be hard to stand out from the crowd. However, with a little know-how and some clever marketing, you’ll have people reading your posts in no time! Here are six tips for creating content that will get noticed:
Focus on Something Big
Make sure your topic has a broad appeal – something everyone can relate to. Content that is too niche focused will appeal to only a limited number of people, which means there’s less chance you’ll get noticed. Content marketing is all about getting your name out there – and the more people who read it, the better!
Try Different Types of Content
Content can come in all shapes and sizes – from videos to interactive games. So don’t feel restricted by the idea of an article full of text! Take your content marketing to the next level by creating a video or infographic that tells your story. In fact, according to Content Marketing Institute , “video marketers are more than 7X as likely to achieve ROI [Return On Investment] than their non-video marketing peers.”
Content doesn’t have to be text based
If you’re an artist, musician or other creative type, why not create some content in a format more suited for your talents? Whether it’s writing songs about your new product range or making a video about your most popular models, you’ll be reaching a completely different audience than the ones reading your blog, and that can only be good for business!
Go Beyond Your Target Demographic
Content marketing should appeal to everyone – not just your target demographic. It’s all well and good creating content aimed at anyone who has heard of your products. But if it doesn’t pique their interest, or is focused too much on your own agenda, then they’ll quickly move onto the next thing. Content marketing should be more about what you can offer the reader – that’s how you get noticed!
Should Have a Clear Message
Content must have a clear message – you know why your products are different from everyone else’s, so don’t be afraid to use it! Too much content out there doesn’t actually say very much. Content marketing has the power to reach thousands – even millions – of people, so don’t waste it by being too timid with your message. Your products are AWESOME? Make sure they know that!
Research your audience
Find out what they want to know, want to read and learn about. Content that isn’t relevant or interesting won’t ever be shared on social media sites or emailed around via friends and family members. The more appealing content you can produce, the bigger an impact it’ll have!
Flow of Writing
Make sure your writing flows smoothly from start to finish – no one wants to read pages of dense text on a screen. Use short paragraphs with lots of sub-headings to break up your content and make it more readable. Content marketing isn’t just about making sales, it’s about gaining traction in the market so you can build a reputation as an expert that people trust.
Use Relevant Images
Make sure your images are clear, sharp and relevant – if you’re writing an article with tips on how to play golf then include a few pictures of golf courses or clubs! Content marketing works best when you use relevant images to add some visual appeal. Images really help improve your online content Content
Make Content Stand Out
Create titles that stand out. When people are scrolling through a list of blog posts they’ll instinctively click on one title or another that stands out from the rest. If yours is boring or doesn’t really explain what the article contains, people are just as likely to pass it by.
Make Content Captivating
Create a blog that people want to browse through – because you’re creating content for people not search engines, don’t worry too much about keywords and SEO. Content marketing is more about adding real value than trying to squeeze those extra few hits from Google.
Provide value by giving readers valuable information they would not otherwise find elsewhere. Content marketing is about creating a positive, valuable conversation with the reader. Content that seeks to advertise your product or service rather than add value will only result in negative attention and may actively turn people away from your brand. Content marketing is all about making yourself stand out, so putting it together should be more of a collaborative process than ever before. Content creation is no longer the sole responsibility of a senior copywriter but instead an activity everyone in the office needs to take part in. You need to make sure you are giving readers what they want: information!
Write on Trending Topics
Write about trending topics or events in order to generate more interest from those who may not have been aware of it before now. Content marketing is about being where the action is at and standing out from the crowd. If you’re creating content that contains a lot of useful information then you’re already on your way to producing something worthwhile.
Share it on Social Media
As soon as possible after publishing it, share your new piece of content with colleagues or friends who might appreciate seeing it – don’t wait until you have thousands of views before sharing! The key to successful content marketing is making sure people know about what you’ve written. If everyone in your department shares each others posts, along with their own pieces, then not only do they get read more frequently but so does everybody else’s!
Use social media sites like Facebook and Twitter to share and promote your content in order to reach a larger audience. Content marketing works best when there is engagement with the reader. Content that people can interact with, comment on or reply to will help turn a good piece of online content into something truly valuable for you as well as your readers.