This web content writing standards guide is a comprehensive resource for web writers who are looking to make their web content more effective and engaging. The web has created an environment where people have less time than ever before, so it’s important that your web content is succinct and easy-to-read. If you’re struggling with how to write web copy that will resonate with readers, this article will show you the way!
What are web content writing standards and why do they matter?
A web copywriter’s goal is to make a reader want more. The web content writer needs to be clever, entertaining and persuasive. When you write web content it should:
- inform readers on what the product or service does
- tell them how they will benefit from using your company’s products/services
- answer questions readers may have about the web content
- provide web copy that is easy to read and understand
- be concise; web copywriters cannot use as many words in their web content as they would for print because of screen space limitations.
The reader should never need to scroll down or look away from the page, which means there has to be a balance between brevity and providing all necessary information. Web writing standards are more formal than other types of writing because it’s easier for people who don’t know each other very well (the customer doesn’t know you) to misinterpret messages sent via email, chat rooms, Twitter etc. It’s important also that web writers follow existing guidelines so we can better organize our web contents into web pages.
Web content writing standards are an important web writer skill for several reasons: the web is a moving target, with new browsers and devices being released all of the time; web writers will often have to produce web copy in other languages besides their native tongue (translating web copy); it’s much more difficult to edit or change once something has been published on the web.
The best way to write good web content is through drafting multiple versions before publishing your final draft because there are many chances you’ll get feedback that can help improve what you’ve written and make it more effective. All editing should be done after revisions so that they don’t disrupt your flow while writing. Editing as you go along helps maintain consistency throughout different parts of web content.
Another web writing standard is to always use the same tone throughout web content, no matter what you’re trying to communicate. It’s also important that web writers take into account their target audience and write web copy accordingly. For example, if your company sells pet supplies for dogs don’t forget about using dog-related keywords in your web copy!
The importance of grammar, spelling, and punctuation
If web copy is riddled with spelling and grammar mistakes, readers will immediately know that your web content isn’t going to have a lot of credibility in the first place! Poor grammar shows that a web writer lacks basic skills in language.
Good grammar is important for every web writer because not only does it make your web copy more readable, but also communicates professionalism to the reader. Good punctuation allows readers to follow along with what you’re saying better than if there’s none at all!
Proper use of numbers, abbreviations, symbols, and other special characters
It’s important web writers use numbers, symbols and other special words in a way that is consistent with web content standards. For example, one web writer might say “The sales figures from last quarter are really encouraging!” while another may say “Last quarter the sale figure was $100,000.”
A web copywriter must also be aware of how these different web writing standards affect their website design as well. It can sometimes get confusing if you have too many abbreviations on your site or too many different fonts because it will make things hard to read for visitors!
How do I start drafting my web content?
To prepare for any type of article writing first take some time to brainstorm ideas about what you want to write about and who will be reading it. What will the web content be used for? Who are your target audience members and what web writing guidelines do they follow?
Next, draft a rough version of the article in Microsoft Word or with Google Docs so you can focus on getting all of your ideas down before going back to edit. This is also important because web writers often have to produce web copy in other languages besides their native tongue (translating web copy). Finally, review any feedback that others may provide about what you’ve written!
Common mistakes made by content writers and how to avoid them
- Typing web copy in the wrong language: always make sure to check what you’re typing and select a language that’s appropriate for your web content. You could also use Google Translate or any other translation tool to help!
- Changing web copy after it has been published on the internet: this is common mistake because by editing web content as you go along, there are fewer chances of mistakes being made. Plus once someone sees something they like, it can be difficult (or impossible) for them if it doesn’t exist anymore.
- Spellcheckers not catching all errors: proofread twice before publishing final draft even though spellchecker will catch most typos and grammar mistakes!