In a time where electronic media dominates the marketing sector, every company needs to buckle up and enhance their digital media marketing techniques in order to reach, communicate, engage and establish a lasting relationship with the client. The concept of storytelling for ascertaining a brand’s image is the key concept in TV commercials, the same can be applied to digital marketing. Here are a few pointers that will help you engage with clients, form an emotional connection and form an online identity.
Storytelling Tips to Promote Brands Online
Follow the Fiction Route
Like every captivating story has a beginning, middle and an end, the story you create for your brand should follow this linear storyline as well. It adds a solid character to the story and keeps the audience captivated till the end, especially when the climax hits in the middle of the story. Your brand story need not be lengthy, but it should definitely have clear sections to establish a concrete setup.
Once you are sure about how you have divide your story, the next step would be to think of an interesting concept or plot for it that brings to light the brand value. Captivating plots and themes will keep the reader engaged till the very end.
When creating a captivating story, the most important thing to be kept in mind is not creating fictional characters to an extent that your brand story comes across as fake. Transparency and honesty is the key! People know that everything on the net is not true, so do not give them a chance to judge your story and conclude that it is false and is only made up to fool the client with respect to the services offered by the brand.
Building Relevant Characters
The characters in your story should not be sketched in such a way that they only portray your good brand image. A relatable character, with whose emotions and characteristics the audience can connect to or a character that resembles a dear one of the audience will help them connect to your story. That is the magic of storytelling, when the audience sees themselves or people close to them in the story scenario.
Hold on, on the Dessert!
Suppose you go to a wonderful restaurant with excellent ambience, mouth-watering food and a service to match them; you would definitely go back to that restaurant. This simple analogy can be applied to storytelling for successful brand marketing. Leave the audience addicted till the end with such a compelling story that they are bound to come back for more in the future.
So get your story hat on and create a mind-blowing story that the clients can associate with!!Last modified: March 10, 2021