Google is always making updates to its algo to stay relevant and therefore, as a content marketer, you need to do everything possible to keep the content of your website as clean, fresh and informative as possible.
Google’s announcement really got people on pins and needles and worried about what the future would hold for their respective sites. The truth of the matter is that you can actually avoid being penalized by Google if you employ the right search engine optimization methods from now on.
One of them has something to do with producing the right content. Effective copywriting can solve that.
Ideal Anti-Over Optimization Copywriting Techniques
Do you exert effort in producing great quality content? Do you make it a point to write articles that can have great impact to the readers? Right now, it is important to publish blogs and articles that seem like they are written by humans instead of sounding like they were taken out of an automatic writing or spinning tool. You really need to start writing substantial blogs or ask a reputable writer to do it for you. Here are some techniques on how you can “over optimization-proof” your future blog or website articles:
1. Be Conscious of Your Articles’ Length
A long article does not necessarily mean it’s a good and informative one. In fact, long articles can drive your readers to boredom, especially if they are not well-written. Set a standard for your articles. Break them down into parts if you think they really need to be long. Embed a link of the former or old article to the recent one to give an impression to your readers that they are of equal importance.
2. Read Your Articles Out Loud
Before you think this is weird, give it some thought first. A good sounding article, one that doesn’t repeat a particular keyword every couple of words or so, has a high chance of getting ranked well compared to others that seem like a keyword generating machine. Make sure to read it aloud first before you publish it so you can figure it out for yourself.
3. Take Care in Emphasizing Words and Phrases
Placing hyperlinks on keywords and using a boldface type for targeted words are just some of the search optimization techniques that proved to be effective a few years ago. You might want to place caution in doing that from now on. Avoid over-bolding your words or over-linking them.
4. Write Google-Worthy Blog Titles
Strive to write persuasive, convincing, and potentially viral article titles. After all, no one will bother reading your post if they don’t get attracted in the title in the first place. Keep them simple but full of impact; meaningful yet memorable. You’ll see that this will work wonders in your site’s rankings.
Yes, Google has rolled out a lot of changes in their algorithms and this means you need to roll out site adjustments of your own if you want your site to remain in Google’s “sight.” Decide to make some sacrifices and opt for the best strategies, not shortcuts. Are you up for the challenge?Last modified: January 1, 2021