Written by D Dey 3:31 am digital branding

8 Ways to Earn Website Visitor Trust

Many people use the Internet for shopping. However, not everyone purchases from sites they visit the first time. Most people visit trusted websites for their shopping needs. If you want your visitors to purchase from your site — or even if you just want them to download your eBook, signup for your newsletter, or share your site — you’ll need to give them a reason to trust your site. When it comes to success, trust is the key. Here are eight great ways to get earn website visitor trust.

1. Include All Your Information

Who are you? Where do you live? What is your story? If you have a brick and mortar store, where is it located? You should provide a map and directions to your store. Including your information shows that you are not afraid to reveal your identity, thus helping people to trust your website.

2. Include A Privacy Policy

This practice not only helps people trust your site, but it also helps Google trust your site. Some site owners claimed that their sites with a privacy policy tended to rank higher in the search engines than their sites without a privacy policy. Additionally, don’t hide your privacy policy. Make it clear, easy to read, and easy to find.

3. Use VeriSign

Many people back out of a purchase at the checkout screen. The reason is obvious: They are not sure they are on a secure page. Who wants their sensitive information stolen? Identity theft is at an all-time high, and it is your job to make sure your visitors feel safe. The VeriSign seal tells customers that they are on a secure page.

4. Join The Digital BBB

The Better Business Bureau does not endorse businesses that don’t adhere to its strict ethical codes of conduct. In order to join the BBB, you must abide by their standards and practices. This tells people that you want them to know you are serious about the quality of your business.

5. Use Your Picture

Some business owners practice this trust-building method, and some don’t. Let your preference be your choice. However, many people trust sites to which they can associate a face. If you opt to use your picture, dress nice, and take a professional photograph against a neutral background. Don’t strike a pose that gives people a reason not to trust you.

6. Give A Money-Back-Guarantee

This is a well-known practice among business owners. Businesses that can promise to refund consumers’ money tend to be more trusted than other sites. Make your return policies clear and easy to read. Don’t give a guarantee that is deceiving or misleading. That will certainly hurt your site.

7. Use Real Testimonials

Many untrustworthy site owners write fake testimonials and put fake names to those testimonials. You should never do this. In fact, every time you receive a testimonial, you should ask to not only include the customer’s name, but also his home city and state and possibly the name of his workplace. The more information the better.

8. Keep All Of Your Text Honest

By now, consumers are used to reading text that over-hypes the products it is describing. Consumers think to themselves, “I know — your product is the best on the market and I’d be a fool to let these deals slip through my hands.” However, consumers don’t want hype; they want information. The text on your site should be clear and simple. Describe the product, list any benefits or disadvantages, and list the price.

Hopefully, these tips help your secure trust with your visitors. Like everything else, this will take time. However, your customers will appreciate your honesty and integrity. Keep your promises and keep things simple.

Last modified: October 14, 2020
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