It’s been said before but I’ll say it again, just in case you missed it. I shouldn’t repeat myself, but in this case, I really feel like I need to. The best SEO is great content.
There is something about the internet these days that makes people think that a little SEO coding tweak here or there is going to make phenomenal difference to your search results. It isn’t. You just have to write stuff that people are going to want to read!
Yes, there are some classic and obvious SEO advantages you can build into your WordPress blog. And you’re going to need a few inbound links to start with. But, in order for your site to be a successful marketing tool for your business, you need to write good articles.
Basic WordPress SEO
Just in case anyone has missed anything I’ll go through the absolute basics of what you should do to optimize your site and then we’ll get on to the nitty gritty.
- Ensure that you have your keywords in your permalinks. Use the Apache mod_rewrite rule to get your links looking pretty.
- Put keywords in your titles. Bit of a no-brainer. If you want to rank as a “psychologist” put that term in your post titles and write about it. You can compound this by putting them in your subheadings, text, bolded text, image names, alt image descriptions, etc.
- Use a theme framework that is well structured for SEO.
- Use an SEO plugin to sort out your titles and meta descriptions. I use Yoast SEO. Make your page titles %%title%% – %%sitename%% and your post titles %%title%%. Set home page titles and meta descriptions individually. This plugin can do loads more.
- Create a Google XML Sitemap. Use an XML Sitemap plugin to do this or if you have Yoast SEO plugin use that, better one plugin than two.
- Create a robots.txt. It should say “User-agent: * Sitemap: http://your-site.com/sitemap_index.xml” if you create your sitemap with Yoast SEO “sitemap.xml” if you created it with another plugin.
- Register your site with Google Webmaster Tools (register sitemap), Yahoo! Site Explorer and Bing Webmaster Tools.
- www or non-www Choose whether your site will have a www or non-www web address. If both work you need to force one on to the other by writing a rule in the .htaccess file.
There, that’s it. That is more-or-less the complete onsite SEO tasks that you need to undertake. After you have done this all you have to bother about it creating great content.
How to create great content for your blog
Yes, it needs to be that good. Have you any idea how many webpages there are out there? If you could get your head around the number you probably wouldn’t even start.
Be simple. Be concise.
People can smell BS a mile off these days so you need to be sure of your subject. Start with the basics and move on to the specifics.
Keep a pad of paper and a pen with you at all times. You never know when you could think of a good blog post title. After a while you will realise that there are a hundred and one things within your own professional niche that you can write about.
This pool of experience can be split up and re-appropriated for different blog posts. Just don’t waffle. So just write. Get on and write now!
Writing Tools To Make Your Content Rock
Content marketing – It’s a jungle. Users are inundated with content, and they only have so much time to view it; competitors are producing great, engaging content and threatening to take your customers and target market away. You can fight this – you just need the right tools. Here are 10 that will help you craft, publish and distribute the best content in your niche.
Great content begins with great topics. Coming up with those fresh and popular topics, however, can be tough. The other challenge, of course, is to create titles that are so engaging, a reader will be compelled to click through. Here are two great tools:
This is a blog produced by Neil Patel, founder of Crazy Egg and Kissmetrics. In addition to great content marketing advice, he has a cool topic generator tool. You can type in URL’s of your competitors and receive report – their posts that are the most popular in terms of number of views, comments, and shares. You can use this report to generate your own topic ideas.
HubSpot Title Maker
Enter 3 keywords that are related to your niche and popular with searches. From this you will receive 5 engaging and catchy title ideas. From those titles, you will then have topic ideas too.
Because Google keeps changing its “rules” and algorithms, it is tough to keep up and make sure that you are optimizing your content for good page rankings. Plus, SEO is just a difficult and complex challenge of itself, and most business owners do not have the time for the research. There is, however, a great all-in-one tool and that is Yoast.
Here is a free WordPress plugin that does your SEO analysis for you and makes suggestions for improvement. It will present suggested meta tags, produce an SML sitemap, and will perform a complete analysis of the SEO strength of each post you produce. You can get continual updates based on changes that Google and other search engines make.
No piece of content should ever be published without some type of media – infographics, images, photos, slide shares, video, and even newer and wildly popular interactive opportunities for readers. Here are three tools that will do it all – even for amateurs. Enter – DeathtoTheStockPhoto.
Register for their emails and get one every month with a link to free, high resolution photos – free to use with any attributions required. If you purchase the premium subscription, you will also have access to all of their archives and can search by category or description.
It used to be horribly expensive to hire a designer for images you wanted. Now, the most inexperienced content creator can design almost any type of image s/he wants. Use one of their stop templates or design your own. Drag and drop you completed work into your content and custom size it. A wide variety of media types – cartoons, infographics, memes, and so forth. So easy to use.
If you want interactive media, and you should, then you want SnapApp. Create quizzes, videos with audience participation, polls, surveys and more. Interactive content is hugely engaging and is the most shared type of posts on all social media platforms.
When you think about distributing your great content, you need to know many things – when and where your audience hangs out on social media, how to get email addresses for future contact, and how to develop a publishing schedule that will capture as many viewers as possible who will then share what you have. You can do this research yourself through a variety of online sources – Neil Patel and Jeff Bullis specifically – and easily develop a publication schedule that is going to reach the largest audience. Now you just need the tools like – Buffer, to make that distribution easy.
You set a schedule for publication on all of your social media platforms, and Buffer takes care of the rest. You can even create different images and headlines for the same content to be published multiple times on sites such as Twitter and Instagram.
What a great tool for your email campaigns. You can set up an automated system so that every blog post you create is sent out to your email list. You can also target further with special campaigns that only go out to certain recipients. This tool is free if you stay under 2000 email addresses.