5 Questions to Help You Trace the Reason Your Website Doesn’t Convert

You have created a handsome website and your SEO team has put in all their efforts to drive traffic to it, and yet there is no increase in conversion rates. Visitors may flock to your site, thanks to the SEO people, but at the end of the day, all you get are a ‘No Thanks’ from them. They don’t seem interested in becoming customers.

Why doesn’t an attractive website convert? This question often perplexes even the best designers and developers. Don’t fret; it is possible to find out the problem, and fix it, only if you know how to do it. Find answers to the following questions first: .

Is the homepage appropriate for the business?

Unless everyone knows who you are by name, you cannot afford to create a homepage with no details but just a wonderful graphics and a link to a ‘Contact Us’ Page. You need to mention, at least, what you offer for visitors and how they can access it.

Don’t clutter your site’s homepage with too many things. Your bio is more appropriate for the ‘About Us’ section. And leave off the list of products or services for those pages too. Instead, just incorporate the basics here.

Is the navigation simple?

If your website is too complicated to navigate, users may not even have the enthusiasm to check it out. Think about it; if a school kid could steer through with ease, it is perfect. If this isn’t even remotely possible, you need to give the site design another thought.

Maybe something a little simpler would be a practical solution. Too much often overwhelms visitors. Again, if the instructions on your site are too complex or incomprehensible, no visitor would feel the urge to follow them.

Is the call to action strong?

Visitors may be awestruck by the beauty of your site, but they wouldn’t convert into customers unless you urge them to take some action. Whether you want the visitors to click on a link, contact you or download something, include a strong call to action at the right place.

A straightforward instruction with simple terms works best. Use a color that contrasts to the scheme of the page. A good example is a big orange button that asks a visitor to contact you against the white and green palette of the page.

Is the keyword search related to the landing page?

To make sure your ads work for your business, you need to do proper keyword research and identify the right set. However, that won’t suffice if you fail to ensure that the keywords and phrases take the visitors to the right page.

An example would illustrate the point. Suppose your ad says ‘low-cost kid’s furniture’. But when the visitor clicks on it, they land up at the ‘toys and books’ section of your site. This can lead to serious disappointment and no increase in conversion rates.

Is the site too impersonal?

A website design that spells business can be effective for search engines. But you have to think about humans too. After all, the visitors you want to convert into customers are humans. Adding the personal dimension ensures that your visitors can connect with you on a human level.

It is easy to do this; use the ‘About Us’ page to give some insight into who you are and perhaps about how you started. Add social media buttons to broaden your network from professional to social groups. Use testimonials to build up trust.

Attention to the small details makes it possible to create a beautiful website that achieves its goal to attract visitors and convert them into customers. You need not to scratch your heads anymore about why people are leaving your site without even giving it a second thought when you find out the troublemaker. And fix it.