Four Fundamentals Of A Mobile Friendly Website

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Four Fundamentals Of A Mobile Friendly Website

It is paradoxical to note that despite the huge upsurge of internet access via mobile devices, people are still reluctant to have a mobile friendly version of their existing website. Though I have no idea why they are so much averse to such idea, probable reasons could be anything like – not having enough time or money to invest or they are just not aware of the enormous potential of the mobile browsing industry. Ok, forget it. No matter whatever the reason behind this apartheid towards having a mobile friendly version, it goes beyond saying that you need to have it unless you do not mind missing out on opportunities.

Popular perception is that creating a mobile friendly version takes a lot doing but this is definitely not the case for sure. However, knowing the steps towards creating a mobile friendly web design can play a crucial role determining the fate of your project. To help you make it a success, here we are going to include four fundamental points that you need to follow religiously if you are to rock in this new and evolving platform. So, lets do this thing:

Markup Language

There are two types of markup languages available and both have their own shares of shortcoming and benefits. Before going down to details, usually where the devil remains, lets make a point that you are sticking to only one markup language while developing a mobile friendly version of your website. However, if you are clueless as to what markup language you should choose over other, here is the quick story:


If you are targeting those people who are still using low end mobile phones with very basic mobile browsing experience, Wireless Markup Language will suit your needs. This is a basic language for sites that are proving things like sports score, email services etc. However, the good thing about this language is that it can make your site mobile ready within a short time span and that too without making you feel the pinching effect in your pocket.


This is a standard language for developing websites specifically for all mobile phones. Since mobile phones support this language, this has become the principle language for developing mobile friendly websites. This markup language is ideal for sites that are supposed to be accessed via sophisticated devices like iPhone, iPad etc.

Different Types of Devices

Since there is no singularity of devices and browsing platform, a happy go lucky look of your website in Smartphone can look totally distorted in iPad. So achieving one single look and feel across all platforms is a daring task and for that reason, you need to remain aware of the diversities exist in different mobile platform while designing and developing your website to cater mobile browsers. The commonest sizes are 240 x 320, 176 x 220, 320 x 480, 128 x 160 and so on. Those of you who are finding it tough to deal with this cumbersome details, here is the breather. You can make your website mobile friendly in a jiffy by using web services like – Mobify. To avoid goof-up, you need to add a link to main website template in the footer section of mobile friendly version and vice versa.

Scale Down

Rather than muddling with the complexities of making your website mobile friendly, you can create a separate version of your website especially for mobile phone users. Just get your existing website toned down and this can be done by removing excess from your existing website. Try to make the mobile version informative and make it look clean. Here are some things that you need to consider while doing this:

  • Remove the content that is not so important for mobile users
  • Try to use image rather than text links as to make it easier for human users to browse your website without facing
  • least hassle along the way.
  • Reduce navigation that is redundant
  • Make all the designing element look and feel large to accommodate to their fingertips.
  • Remove all the excessive design elements that are not so good for mobile users.


Browsing your website should not be a challenge for mobile users. But sometimes this happens, even when you are doing it all your best intention. Though iPhone, iPad and other smartphones of the same clan have taken a huge stride to offers a desktop like interface for users, there are still some limitation involved in the process. Here are some:

  • Less sophisticated phones have no such options like left and right scrolling and all that.
  • You should not include a hell lot of thing in your site that are not going to add any value to your site other than making your website clumsy to users.
  • And make sure you have tested your website in any of the popular mobile simulator otherwise a rude reality check is waiting for you at the end of the day.

So, I hope I have covered everything here and hopefully, you will be managed to create a pleasing mobile friendly version of your website.

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