Managing the different aspects of your small business takes up all your time and effort. How do you manage to find time and energy to invest in social media in such a circumstance? Even if yours isn’t a web-based business, you need to have a web presence right from the day you begin. Otherwise, you would miss out on quite a lot.
Nowadays, the majority of businesses have some sort of web presence. Even the big players are out there trying to tap into the social media world. Whether you paid a designer to create a high-gloss profile on Facebook or have just created an account on Twitter, you need to have a proper plan.
It is easy to be overwhelmed by the amount of information you get about using social media to the advantage of your small business. The easiest way to begin is with the basics. Here is what you need to know before you take a step.
Social media is a powerful tool. If you neglect it, you miss out on the opportunity to connect with a global audience, the numerous customers and potential customers who are present there. You need to be out there too. However, this isn’t the only reason behind the hype.
Social media platforms give small businesses an easy, inexpensive yet effective way to build their brand. It makes it possible to establish an image of your business in the niche you specialize in on a human level. It also makes it possible to reach out to the target groups you serve with the right message.
Now is always the best time. After you have established your business, you need to prepare your social media plan. The sooner you start, the easier it would be to build your online community. As soon as you have completed setting up your business, you need to start investing some time for this.
Don’t take on more than you can handle. If you can be active on three social media platforms, pick three. Don’t opt for five, just because you want to be out there. The best advantage of social media is that it is an active 24x7x365. Therefore, you can use any spare time you have to interact on the social media platforms you choose.
You need to take your first step before you take your tenth! Begin with the popular ones – Facebook, Twitter, LinkedIn, and Pinterest are good options. If you have personal accounts with these, it would be easier to create business profiles. However, the two may vary a little. Find it out before you take a step.
Create an attractive Facebook fan page for your business. Sign up with Twitter and LinkedIn with your business name. Prepare engaging content, nice photos, and interesting videos to share with the online community. The first people who would be interested would be the customers who have already done business with you.
Social media isn’t a monologue; so, don’t treat it like one. It isn’t about your business, it is about the customers. If you fill up your social profiles with why you are the best, people would soon lose interest. They need to connect with you, and this comes with communication.
So, what do you communicate? It can be anything that adds value to the customers’ experience. If yours is a design and décor business, share a tip about the choice of color palettes for rooms. If yours is a restaurant, upload a video of your best chef preparing a special. A great way to attract people online – present offers and promotions exclusively!
Many businesses use social media. And most of the time, they also get the traffic to their website from this source. However, they don’t seem able to convert it into sales. You need to do things a little differently if you want to drive traffic to your business from this avenue and earn from it too.
Don’t be just another salesman making use of Facebook to bore people with their list of products, services, and promises. Instead, be a friend, an advisor, a connection that adds value to them and the way they live. Once people start to see you as a trustworthy and credible entity, they would start taking interest in what you have to offer.