Just because you have done a major in English does not necessarily make you qualify for the position for a web content writer. Of course, you need to possess certain traits like – Creative, out of the box thinker and the ability to work under pressure. But these are not enough to succeed as a web content writer. For people who have no idea how the web works, may find it extremely difficult to get started. You might find it extremely difficult to figure out how to start your career as an online content writer.
Becoming an online content writer is vastly different from an offline one. Below are some of the differences between these two types –
An online content writer should not be taking too long to come up with a fresh and unique article. Because he/she needs to cater to the needs of the audience in real time basis. For example, if people are searching for World Cup Football 2015, your write-up should be published during the pick hours when people are actively searching for relevant content related to that topic. In short, as online content writers, we have to do everything possible so that the window of opportunity does not get closed because of delay.
An offline content writer can copy paste some part of his content and pass it off as a reference but an online content writer does not have that luxury. We simply can’t copy and paste a certain portion of text from external webpages and pass it off as a reference. Since Google has started penalized sites that are copying the content of other web pages, online writers have to be extra cautious while doing so.
Offline writers have more creative freedom but the same can’t be said of online writers. Online writers have to work under extreme pressure and they sometimes they don’t enjoy that level of creative freedom as they have to wrap up a file within a certain word limit.
So, now you are aware of the difference between these two types of content writing. Now, if you still aspire to be an online content writer, follow the steps –
1# Read Online Journals
The best way to get acquainted with the writing style of web pages is to read some online journals on a regular basis. You need to bookmark some blogs that tend to produce high quality and interesting content and make sure you follow the writing style of different authors. Identify some blogs that tend to get a large number of social shares as it stands testimony of their high quality. By following their writing style, you will eventually be able to develop your own writing skills that will help you land on a good online content writing job.
2# Launch a Blog
There are a number of websites available where you can launch a blog for yourself without spending a penny. WordPress, Blogger etc allow people to create their own blog and then post content therein. Just reading the blog posts of others is not enough, you need to master the art of writing and the best way to do that by writing on varied of subjects that interest to you and then publish them in your blog. Hopefully, people will bump on your blog posts and will share their valuable feedbacks. This is an important stage of learning the art of online writing.
3# Understand the Importance of Research
Online writing is invariably associated with internet research skills. You will never be able to emerge as a good writer if you have no idea how to find out well-researched content or web pages that are related to the topic that you are writing. You simply can’t make up things from your mind as clients will reject the content outright and which is why you should learn the tricks of online research. Use Google and other search engines in your online research.
4# Don’t Ignore SEO
SEO stands for search engine optimization. As a writer, you need to have a fair level of understanding of how search engines work and how to make a web page SEO friendly. You need to know how to blend keywords within content without making them look unnatural. You should not be using too many keywords within the content as it would make the content look spammy. Try to learn the trick of making a web page SEO friendly without taking resort to extreme measures like keywords stuffing in a web page.
5# Approach Other Blogs
Once you have gained some level of confidence as a writer, you should be trying to connect with other blog writers. Try Blog Catalogue to identify blogs that are related to your niche and then start sending them emails informing how grateful you would be if they offer you an opportunity to publish your articles in their web blogs. If you can manage to publish your articles in any of these web blogs, it will help you gain some online exposure.
6# Contact Content Writing Companies
Once you have a solid portfolio, you should start contacting some content writing companies who are actively looking for freelance content writers. Make sure you have a stable internet connection and you are capable of producing high-quality content within a given period of time. Send your CV along with the articles that you have written and hopefully, you will get some response.
So, these are some tips that you should try if you want to start your career as a web content writer.