Do you feel like the content you’re producing isn’t getting the results you want? It’s not uncommon to feel this way as many people struggle with a plan that doesn’t yield them any progress. This blog post is going to show you how to create a content marketing strategy and plan that will propel your success. You’ll learn about key strategies for creating an engaging, informative, and visually pleasing blog posts with tips on how to optimize your social media channels. It’s time for you to start seeing results!
Define your audience
You must clearly define your audience and what you want to achieve. Ask yourself, “Who is my target market?” If you don’t know who you’re writing for, how do you expect to create content that resonates with them? Determine which social media platform(s) they are active on. Which topics will get their attention and in turn give you the most exposure? This information will be included in your plan.
Create a content calendar
Create a content calendar that includes blog posts, videos, and other forms of content that you plan on producing weekly. At a minimum, include at least one blog post and one social media post per week. You can include additional content as long as it is consistent with your goals and has a positive impact on your audience.
Know your goals
Create writing deadlines for each of the topics you put in your calendar. For example, if there’s an upcoming trade show or conference, create a blog post geared towards sharing information about this event to those who may not be able to attend. By including all of your events and writing deadlines in the same location, it will make staying organized so much easier!
Connect with influencers
The best way to get top rankings in keyword searches is by attracting links from influencers. The best way to do this is by building relationships with influencers. Influencer outreach doesn’t have to be complicated or take a lot of time – in fact, it shouldn’t if you want success! To start an effective one-to-one relationship with an influencer, find similar pages and engage with them on their social media channels. It’s important that the content shared by your page aligns with theirs, otherwise they won’t know who you are. By integrating yourself into their social circle, you’re more likely to gain a following because they will vouch for you when appropriate.
Create interesting titles
You want your blog posts to stand out visually so that people can easily identify what information will give them the answers that they’re looking for. This is why it’s important to write a catchy blog post title that will increase the likelihood of people clicking on your content. For example, if you’re writing about health and wellness tips, write something like “How to become healthier in 2017.” If you’re writing an article that focuses on leadership skills, write something like “The top 5 leadership lessons I learned from my pet lizard.”
Use keywords wisely
It’s important that you use your target keyword(s) in at least half of your blog posts. By doing so, you’ll be able to attract more search engine traffic because this makes it clear what kind of content is on your website. However, keyword stuffing is a big no-no so be sure to not overdo it.
Create engaging blog posts
It should come as no surprise that in order for your content marketing plan to reach its full potential, you need blog posts that are engaging and informative. To do this, you must create blog posts with valuable insights and tips that will give your audience the guidance they need. For example, if you’re creating a post about leadership skills, include tips on how to motivate an employee or stay healthy when trying to lead a group of people who have conflicting schedules doesn’t fit into their busy lifestyle. Let’s say one of those employees was just diagnosed with cancer – wouldn’t it be nice if they had someone to turn too? What if you were that someone? A blog post like this can help someone in a time of need, so make sure it’s useful and doesn’t shy away from topics that are taboo.
Create social media posts
You want your social media accounts to be active all year long, which is why you need to create engaging content for each month of the year. It may seem counterintuitive to produce a large amount of social media posts but remember – quality over quantity! Include event invitations, competitions, tips and other creative ideas on how you can engage with them. Don’t forget about thanking those who share and comment on your page because this also helps build relationships with new customers and influencers.
Take advantage of holidays
Holidays are a great time to reach out to people because they’re more likely to be in a positive mood. If you want the most success, then make sure you create specific content for each holiday that is related to your industry or target demographic. For example, if you run an organic food truck business, create posts about how eating healthy can give people more energy during their busy season at work. Do this by including links to relevant articles and tips from other trusted sources who have already published something similar.
Use guest posting effectively
There are many blogs online, so it’s important that yours gets noticed before someone else does! The best way is by using guest blogging as part of your content plan. Hosting events or building relationships with bloggers may seem like a daunting task, but once you break it down, it’s really not so bad. If your first blog is a bit slow on the uptake, try another. Remember that persistence pays off in the end!
Include infographics and videos
Visuals don’t only catch people’s attention easier than text-based content, they’re also more likely to be shared because they can fit into smaller spaces such as Twitter or Instagram posts. #Make sure every post has a call-to-action (CTA) Use CTAs intentionally without overusing them because each CTA should have a specific goal with measurable results. For example, if you want someone to download an eBook of yours for free then include a link at the end of your content. If you want them to read something longer, then create a link at the end that takes readers directly to your landing page or website.
Create a video series
Did you know that video is 55 times more likely to be shared on social media than any other kind of content? That means it’s time you jump on the bandwagon and start creating engaging videos if you haven’t done so already! To get started, write down questions that people would ask someone else who had the knowledge and experience needed for this topic. Don’t forget to include tips as well because these are also helpful when trying to learn new things in addition to entertaining people, which is why they’re great tools for boosting your content marketing strategy.
One of the most important elements for #content marketing success is being consistent. The whole purpose of a content plan is to create a schedule with specific goals that ties into your overall strategy. This means having at least one piece of content published each month to keep your audience interested in what you have to say, which should also include blogs and podcasts . Don’t be afraid to stray away from the guidelines set out in this article but remember – if you deviate too far from what customers are looking for then they won’t stick around!
Use data to track your progress
You don’t want all of your efforts to go unnoticed, so it’s important that you compile some type of metrics or measurements. You can do this by creating a spreadsheet where you track the type of content you publish, audience engagement and traffic to your website. This way, when it comes time to edit your plan or make any changes then you’ll have collected enough information to evaluate how effective each change was.
Use Google Analytics
You can access free analytics from Google if you’re just getting started with content marketing efforts. You should also look into other analytics programs that offer more advanced options for measuring engagement levels and what people are looking at on your blog or podcast . As long as you keep these in mind while creating new content then there’s no reason why this will be the last update to your strategy!
Make sure everything ties together
No matter what kind of content marketing strategies you use, you should always make sure that every piece of content being published on your blog or podcast ties into your overall strategy. This means it delivers value to customers and encourages trust for those who haven’t heard about you before.