Have you ever been in a situation where your website was just not performing the way it should? Is your site anemic and not growing even though you have been throwing all kinds of efforts trying to get more Web traffic and business through that 6-foot front door? For most people, this is a nightmare. The fact is that there are a lot of factors that impact a website’s ability to convert visitors into customers or loyal users, and this is what we call the Conversion Rate . We can’t deny the fact that it takes time for any business idea to take off. It may even take years before you start seeing some positive results from your digital efforts. Well, here are some most common digital marketing problems that many website owners encounter and their solutions to help you avoid them.
11 Digital Marketing Problems and Solutions
1. Lack of a Proper Digital Marketing Strategy & Plan
This is the most common problem! You will find yourself in this situation if you don’t have any plan or strategy for your digital marketing efforts. The best way to combat this problem is to develop a plan with clear goals. Take time to assess your strengths, weaknesses and opportunities for your business. If you don’t have resources or means to do this on your own, you can hire a professional. A good digital marketing strategist will help by putting together an effective strategy based on the latest data and trends in the industry.
2. Not Tracking Your Visitors
The second most common problem you may encounter is not keeping track of important metrics . You can do this by using analytics tools and software. This will help provide insight into your traffic sources, identifying what marketing campaigns are working for you and which ones need improvement. It’s best to start tracking data as soon as possible. The more you track, the better it will be for you in terms of identifying problems and finding opportunities to improve your conversion rate.
3. Lack of Traffic
This is probably one of the most common problems that entrepreneurs face. This may happen when they create a website without much traffic coming from search engines like Google . There are things that you can do to help increase your search engine exposure. Create a website that people will link to, create unique content and distribute it through multiple channels. Social media is one of the best ways to do this. Make connections with relevant people in social networks or join groups of similar interests. Also, make sure you’re using targeted keywords throughout your site so that users can find you in search engines.
4. Lack of Traffic-qualified Visitors
You must also be aware that simply having visitors coming to your website will not bring success . You need qualified traffic, or better still, conversions. This is why you need a digital marketing strategy that includes a conversion funnel. The idea is to first attract visitors and then convert them into customers. Make sure your website is optimized for conversion, and make it easy for visitors to convert by providing a clear call-to-action . A lot of great content also helps in getting conversions.
5. Not Focusing on Problems
There are common problems that every business encounters. The trick is to know which problem you are facing and then address them accordingly. You should be able to identify your problems in order to find a solution for them. By doing this, you can focus your efforts on the most critical issues of your business .
6. Not Having an Email List
Email marketing is still one of the best ways to promote products or services online . It is very effective for building trust with your customers and getting repeat business. You must provide visitors an opportunity to sign up for your email list, so that you can market directly to them in the future.
7. Not being able to be Everywhere
You have to accept the fact that people look for products and services online . However, they use a lot of different methods. They use multiple devices, they search for things on social networks like Facebook and Twitter , they may even call up their friends to ask about a business. Therefore, it’s important that you are present in all the channels your prospects or customers will be using .
8. Not Using Social Media
The number one reason companies do not use social media for marketing is that they don’t have the resources or budget . However, it’s important to note that if you are running a business online, your website can be more effective if it has social sharing buttons. Social media allows you to grow an audience of followers and build trust by integrating social proof into your content.
This means you can better connect with your target audience and promote products and services to them. If you have a presence on social media, it’s also easier for people to share your content, which can help bring in more traffic and potential customers.
9. Not Having a Mobile Optimized Website
Having a mobile optimized website is very important today. People are always on the go and they usually access websites using a mobile device or tablet. The percentage of people who use such devices is going to keep increasing, which means you definitely need to optimize your website for viewing on these types of devices .
10. Not Researching Keywords
Here’s one last problem that can easily be solved by creating a small, yet effective digital marketing strategy. You see, if you are having problems getting traffic to your website, it may be that you are not using the right keywords in your SEO efforts . It’s important for you to research what people actually search for before deciding on your core keyword phrases.
11. Not Paying Attention to Mobile Apps
You need to make sure that your business is present in various mobile apps. Mobile apps have now become a necessity and you should pay attention to developing one for your business . You can use this app for communicating with potential customers while they are on the go. This will help promote your products or services, as well as build trust and recognition in your brand.Last modified: August 11, 2021