Measure and Track Your Content Performance
As the publishing industry becomes ever more digital, content marketing has become a top priority for businesses across all industries. Within this trend, there’s an increasing focus on content performance: how readers engage with and share your content. But tracking these factors is no simple task. There are countless measures to...
7 Strategies to Use Psychology to Boost Sales
The best way to increase sales is by utilizing the principles of psychology. In this blog post, I will discuss three strategies that you can use to boost your sales using psychological principles. 1) The Principle of Reciprocity Here, you give your customer a small favor. This could be an added bonus or gift for …...
14 Landing Pages Conversion Tips
A well-designed landing page can increase your conversion rate by 50% or more. But what differentiates a good landing page from one that’s just okay? In this blog post, we’ll discuss how to create an effective landing page with compelling copy and design elements, so you can see the kind of results these pages are …...
Instagram for Content Marketing – 12 Tips
People usually think of Instagram as a platform for sharing photographs and videos of what they did on their vacations or at parties. However, it’s also a good place to find content ideas for your blogs and other social media accounts. If you have an account that is devoted entirely to your business (as opposed …...
11 Content Marketing Myths Debunked
Rapid expansion of the internet and technology has played a significant role in shaping the way we do business and marketing. The old-fashioned, tried and tested mediums of advertising have been replaced by newer, interactive ones. Although there are several myths surrounding content marketing, it is one of the most effective ways to...
11 Digital Marketing Problems and Solutions
Have you ever been in a situation where your website was just not performing the way it should? Is your site anemic and not growing even though you have been throwing all kinds of efforts trying to get more Web traffic and business through that 6-foot front door? For most people, this is a nightmare. …...
5 Ways to Advertise Online and Get Result
The most unique thing about online advertising is that it allows to get connected to the right people via more than a single platform but this is not the case with other forms of marketing be it publishing an ad on a newspaper or distributing leaflets. For example, a home builder can create a virtual …...
Writing Well to Sell Yourself
A well-crafted business story connects prospects to your business on a deeper level than traditional benefit-orientated marketing. Why? We are wired to enjoy and pay attention to stories. More importantly for your business, we become personally invested in engaging stories and their outcomes.Yet, most business writing never...
Writing The Perfect Introduction for Your Content
Did you know that 500,000 blog posts are published each day on WordPress alone? And that 27 million pieces of online content are shared every day? As a content writer, that’s a lot to compete with. So how do you get your content noticed through all the noise? One way is to have a killer introduction. …...
Secrets to Writing Captivating Content
It’s no secret that content is king. If 3Leaps was stripped of its users and its fancy design, there would be nothing but content. Writing content for your own website shouldn’t be too difficult. But writing effective and captivating copy with a writing style that automatically promotes your website isn’t so simple and requires...