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5 Strategies to Use Psychology to Boost Sales

Selling is an art; and if you haven’t yet mastered it, you need to do it immediately for the sake of your business. As any great salesman will tell you, instigating the customer into making a favorable decision is all about psychology. Online marketing is no different. You need to integrate psychology to make marketing …...

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7 Tenets of Landing Pages That Enhance Conversion

Is it really possible for a website to convert to its full potential? Though it is a possibility in theory, it seldom turns out to be so in practice. The majority of website designs are generic in nature. And it is difficult to achieve the fullest potential with such a design. Why does a generic …...

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How to Use Instagram for Content Marketing

What are you trying to state with your overall content marketing strategy? If you don’t know the answer to this question, you can bet that no one else will either. No matter what your message is, you have to use Instagram to reinforce that message and there are more than just one way to help you …...

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Content Marketing Myths Debunked

When it comes to content marketing, it can be tricky separating the myths from the strategies that really do work online, but if you don’t want to waste your time trying to decipher one from the other, you need to put some effort into separating fact from fiction. Long Articles Don’t Work One of the myths …...

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Digital Marketing – Common Issues

Do you feel that your digital marketing campaigns never seem to work, even when you are investing most of your time and money on it? If you do, you aren’t alone. Many businesses aren’t sure about what they are doing wrong. No two businesses are alike, and no two marketing campaigns can have the same problem. Therefore, …...

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Can You Write Persuasively

When was the last time you wrote a love letter? You know, that kind of letter persuading the girl of your dreams to accept your love; written on perfumed stationary, stuffed in a gilded enveloped, stamped and dropped into the mailbox around the corner? Pretty nostalgic, isn’t it? Do young people write love letters like …...

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10 Hot Tips Every DIY Copywriter Needs

You have decided it’s time to roll up your sleeves and create a written masterpiece. Good for you! The first step to creating awesome copywriting depends on you. For example, how well do you express your thoughts and ideas when writing to someone you have never met? Here are the best tips to help you …...

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8 Tips to Make Your Customers Think You Are Awesome

So, you want to prove your worth before your customers and you can go to any length to do that right? Well, there are certain rules that you can follow to impress your customers and that too without spending a ton of money on advertising or any other similar marketing tactics. Tip 1 – Give …...

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5 Ways to Advertise Online and Get Result

The most unique thing about online advertising is that it allows to get connected to the right people via more than a single platform but this is not the case with other forms of marketing be it publishing an ad on a newspaper or distributing leaflets. For example, a home builder can create a virtual …...

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Writing Well to Sell Yourself

A well-crafted business story connects prospects to your business on a deeper level than traditional benefit-orientated marketing. Why? We are wired to enjoy and pay attention to stories. More importantly for your business, we become personally invested in engaging stories and their outcomes.Yet, most business writing never...

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