Author: Deb Dey

Deb Dey is a content writer who specializes in creating engaging, informative articles. He has a passion for helping people learn new things, and his writing reflects his dedication to her craft. Deb has a gift for making complex topics easy to understand, and his readers appreciate his clear, concise style. When he's not writing, Deb enjoys spending time with his family, exploring the outdoors, and trying new recipes.

Content marketing strategy – Many small business owners quickly grow tired of the expenses involved with their available marketing channels. Advertising, telemarketing, and pay-per-click campaigns can quickly exhaust budgets and deliver disappointing results. As a result, many entrepreneurs are looking for better ways to attract customers on the cheap. Content marketing has become one of the most affordable and powerful ways to drive website traffic and generate publicity for your business. At its core, content marketing is essentially the process of publishing great content both onsite, and off, to develop, grow, and engage a larger audience. To be successful, your…

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The secret is out: content marketing has been recognized as the leading marketing activity to drive commercial results. Almost 30% of marketers believe that content marketing will be the most important digital marketing trend of the year. Research shows that content marketing drives inbound traffic to websites, though not without its share of challenges. Smart Insights explored what would be on the minds of content marketers this year. Digital Marketing Success Research by Smart Insights and B2C Content Marketing revealed the top eight goals for digital marketing professionals. Building customer relationships and engagement were the top priorities for 88% of marketers. This…

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Producing high quality and engaging content on a daily basis is one of the dreaded tasks that most content marketers abhor. The difficulty level becomes extreme when you are into a niche that has little to offer when it comes to offering ingredients for producing a compelling write-up. This is the kind of situation that can drive a marketer crazy and sometimes, it may compel them to settle with boring, uninspiring and filler content. But producing high quality, relevant and informative content on a regular content is not that difficult as it appears. No matter what the niche is, there are certain…

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Consider this (slightly rose-tinted) scenario. You’ve decided to buy a new laptop so you stroll toward the high street and are pulled into a shop by an interesting window display. Once inside, you seek out a sales assistant to find out more information on the type of laptop that best suits your needs and what they have on offer. The sales assistant does an admirable job and you select a laptop and take it to the counter. In the ideal scenario, you’d go home, load it up and spend some time catching up with celebrity goings-on in the MailOnline’s sidebar…

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Curating content for your blog or website is a great way to bring traffic, however it has to be properly, what do I mean by that? Your page has to look professional, it can’t look spammy or over complicated. I have compiled 5 tips to being a good content curator, if you follow them I’m sure your blog will look and function better. Research Before buying anything at a shop or online you would always do a certain amount of research, in the case of a purchase it will stop you wasting your money. It is no different when writing…

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The innovative use of content is now key to reaching business customers – and many B2B marketers are embracing that reality. Over the years, B2C and B2B marketing have been two separate worlds when it comes to custom content. In the consumer world, content marketing has often been innovative and edgy, with a constant eye out for the next big thing. Business content, on the other hand, has tended to be more deliberate and, well, businesslike. But all that is changing. Businesspeople – like everyone else – live in a world where tools and technologies are altering the nature of…

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For many modern business owners the world of digital marketing can seem pretty daunting. There are lots of agencies and freelancers to choose from , all promising to revolutionize your business. That’s why it’s good to have some guidance on what to look out for when choosing a digital marketer to help you achieve your online goals. So let’s take a look at some traits to look out for to allow you tell the difference between the experts and the chancers. 1. Know Exactly What You’re Looking For Before you start your search for a digital marketing service you must first understand…

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A business blog can be very beneficial, but only if you take enough time to create great content. It is a waste of time and money if you simply have a blog that does not get read by your target audience. The Benefits of Having a Business Blog Include: 1. Better quality traffic The traffic to the website will be better if there is good information on the site, which in turn leads to more sales. Quality traffic will always trump over quantity every time. 2. Customers are more loyal The blog is created by the company and therefore it…

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The most important thing about blogging is having an audience you actual connect with. A blog is essentially an online diary, with one major difference: Diaries are for personal purposes, while blogs are for the public. When it comes to our diaries, we could be devastated if someone ever gets a hold of it and reads our personal thoughts. However, when it comes to our blogs, its can be very depressing when no one wants to read it. Many bloggers give up on their blogs altogether, as they quickly become saddened by their low readership levels. That’s why its so important…

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Content marketing is a powerful strategy for building traffic, both by generating links and social shares and by harnessing the power of long-tail traffic. Unfortunately, it is the latter aspect that a lot of people forget about. People tend to believe in strange thing like getting rank in competitive keywords is easy as easy pie but the reality is vastly different. If you have been building content for any period of time then you almost certainly have some low-hanging fruit that you can take advantage of. If you don’t already have much content then you really need to start by rectifying that. But…

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