Content marketing definitely changed the game plan as it becomes a great factor in determining a company's authority in their field. Nowadays, visual advertisements aren't enough; branding has definitely taken a turn due to the power of word-of-mouth marketing.
Content marketing complements well to inform your target market about your products and services. Not only that, it seeks to build one's brand through exemplary information dissemination through different avenues of content marketing — one of them, guest blogging.
Are you interested in starting your very own content-driven marketing? Here's a set of tools that can surely help you throughout the process of content marketing and promoting your brand throughout the Internet.
For Content Generation and Targeting
- Quora – similar to Yahoo Answers, this social network is a popular site for exchange of ideas. How could this help in content generation? Check the trend of questions; from there, you can answer their queries with your very own article.
- Inbound.org – if you're into marketing, here's an RSS-like website that features user submitted content that revolve around marketing. You can derive ideas from the idea of others.
- Reddit – if you're a website that deals with anything under the sun, or just updated with the news, check what's trending worldwide with Reddit. Those subjects that matter most to the subscribers can add more value to your article.
- Twitter – Twitter is a great platform for real-time engagement. Get the latest news and use their ideas to create your own content
- Google Keyword Tool – you want your content to be easily searched by Google users, right? Google has a keyword tool that can deliver you results of keyword metrics. Some of the things you can determine through this tool are related keywords, the number of local searches, and even the number of global searches for a keyword.
- Visual.ly – the showcase of every infographic in the web. If you're having a hard time gathering pertinent data for your article, search through the thousands of infographics to support your insights.
- Ubersuggest – another keyword idea generator. Key in a keyword, and ubersuggest will give you tons of suggestions that you can use for your article.
- Facebook – what else can help disseminate your articles other than Facebook? Almost all of the people worldwide are on Facebook. If you're looking to increase your reach through this popular social media platform, you can apply for Facebook advertising through their sponsored posts.
- MailChimp – are you interested in marketing your content through email? MailChimp is quoted as one of the best email newsletter management for businesses worldwide. Establishing an email list increases chances of subscribers turning into one of your customers.
- Followgen – To whom should you tweet? Do you want to check out the appropriate audience for your niche? Followgen is a targeting tool that can help you get your content to the right audience.
- Tweroid – You shouldn't just tweet at random intervals. There are researches conducted that proves that proper timing of tweets can increase web visibility and even ROI. Tweroid can definitely help you determine what time/s is suitable for you to tweet updates so your followers can read them.
- Yoast – it's an SEO plugin for WordPress alright, but it can help you rank among the millions of results for a keyword. It helps you optimize your post for easy search visibility, along with other SEO efforts.
- Buffer – if you have a lot of content lined up for publication, you can save time for distribution through Buffer Buffer helps you manage your social media accounts and time your posts throughout the day. It's that simple!
For Content Curation
- Pinterest – you can collate different ideas in Pinterest; think of it as a bookmark for all bookmarks that you want to curate for your next content project.
- Pocket – save every article you want to read later with Pocket!
For Organizing Content
- Google Calendar – if you're short on money, why not plan your content campaign through Google Calendar? You can easily add and manage schedules through this Calendar. You can even share it to your team!
- Wunderlist – if you tend to forget your to-dos, Wunderlist can help you manage your tasks for today, tomorrow, and ever more.
- Google Drive – want to store your files online? Google Drive is a great platform to backup your files online. It's similar to any Office application as it boosts capability to create documents, spreadsheets, and even forms.
- Basecamp – this is the ultimate tool to use for project management. You can keep track of multiple projects, create discussions, set calendars, and assign tasks to each of your team.
- Topsy – do you want to track down the number of retweets or mentions your article has? Topsy can do that for you! This enables you to grab the opportunity to thank any influencers or perhaps rub shoulders with the stars in your niche!
- Followerwonk – like Topsy, this allows you to track your followers, retweets nad metnions. But if you're a nerd who would like some metrics, Followerwonk can offer analytics, segmentation, social graph tracking and more.
Try out these tools to increase your edge in content marketing; most of these tools are free to use, others require a login, and some would ask for monthly subscriptions. Content marketing isn't that hard if you just put your mind and heart to it. Start brainstorming; keep calm and do content marketing!