Marketing your business or brand is one of the best ways to reach your target audience and improve your credibility among customers. With YouTube, which is ultimately the king of video sharing websites, you can take your business to the next level..
With its massive amount of visitors, YouTube can help your business to get successful quite easily. Also, Google is starting to show YouTube videos in their search result pages these days which is making businesses to target high competitive keywords with videos, get them ranked and bring in hundreds of thousands of visitors for their websites.
All the above said things are possible only if you promote your business videos with good marketing strategies. In this article, I am sharing three extremely effective marketing strategies for YouTube which can do wonders for your business.
According to Alexa, YouTube is the third most visited website in the world with an estimated number of 1 billion visitors. Even with this huge audience, it will be quite difficult for you to get mass viewers for your videos because every single minute, 100 hours of videos are being uploaded to YouTube.
So, to stand out among the crowd it is essential for you to externally promote your video. External promotion will not only help you to get more viewers, but it will also tell search engines like Google that your video is quite popular and will get higher rankings.
One of the quick and easy ways to promote your videos externally is by using social media. If you already have a good social presence on Facebook, Twitter, Google plus and LinkedIn, it will be quite easy for you to promote your video and get better results for your business.
With Google showing up YouTube videos in search results, it is essential for businesses to make use of keywords to get better results. By finding the right keywords and making use of them, you can get the target audience to watch your business video and make them qualified prospects.
You can use Google keyword planner (Google AdWords keyword tool is going away) or YouTube’s internal keyword tool to find the right keywords for your business. Make sure that the keywords you choose have a decent amount of monthly searches and extremely related to your business.
After finding the keyword or keywords for your business, it is quite important to use them at the right places in the video. Using the keywords in the following places mentioned below will give you greater advantage:
Customizing and promoting your YouTube channel is one of the major aspects of successful video marketing strategies. Search engines will take your channel’s popularity into consideration while rankings your videos. So, to get higher rankings you should have a higher authority channel which you can get by doing the following things.
First enable subscribing and commenting on your channel. A channel’s authority will increase when it receives a higher amount of likes from the YouTube community. Also while creating your channel username and title, try to use keywords which is relevant to your website. By doing so, you can tell the user and search engines what your channel is about, which in turn help your videos to get better rankings.
By targeting the right keywords, promoting your videos outside of YouTube, and by properly customizing and promoting your channel, you can easily move ahead of your competition and get better results for your business.