The word ‘podcast’ is derived from the two individual words ‘ipod’ and ‘broadcast’. Podcasts are generally large (20-80 MB) media files which are mostly in audio formats. Sometimes the podcasts can also be converted to video files. The files are easily downloadable and audiences typically listen on their phones or MP3 players while travelling, exercising, working, driving or walking.
Blogger Pat Flynn says that his podcast is one of the single biggest reasons for his success, with near a quarter of people he surveyed saying they found him through iTunes.
A new audience: You can reach a new audience through this media. As this is the new way of broadcasting online, it can attract a large number of people. They can download the files easily and listen to the audio whenever they want. The flexibility is appealing to the audience.
Relationship building with your listeners: The listeners should never be ignored. A continuous effort of rapport building with them should be maintained throughout.
Advertisement potential: This new media of advertisement is very affordable in nature. A public broadcasting system is very expensive to afford for an advertisement. Thus podcasting can be a simple solution to highlight your brand online. You can also earn some passive income by selling advertising on your podcast.
Customer feedback can be responded to: Customers play the most valuable part for the company’s profit. Their feedback is important and thus can be responded to through the podcasts. People love to hear their names broadcast online.
After creating a Podcast file you will have to convert it to a SEO friendly format so that it attracts large number of visitors for your business. Here is what you should do to make your file SEO-friendly.
Thus it is a cheaper way to promote your brand without investing heavily in any public broadcasting media. It can reach a large number of audiences and can provide portability for using it in different forms. It will be helpful for all and can bring a vast change in this wide arena of digital marketing. So let’s start podcasting!!!
If you want more information about podcasting and SEO or just podcasting in general, check out this link where Pat Flynn pretty much tells you everything you need to know in order to start a podcast.