Call to action contents can be challenging to frame and may often look a bit misleading if not placed or created properly. There’s always a dilemma running into the mind whether you call it ‘read more’ or mention ‘product information’ on your product pages. Which one sounds better – ‘buy now’ or ‘add to cart’? There are plenty of similar ideas and information available in call to action buttons and how they should be chosen but with this particular article, all we intend to focus on is the choice of words, what to place and where.
Here are five useful tips that can help you with the choosing of the right content for call to action buttons.
People who are busy browsing your website are actually having a silent conversation in their minds – quite true! They are constantly asking themselves, ‘where do I get this?’ and ‘what to do now?’ Your call to action buttons give them the answers they are looking for even before they could exhaust their brains looking for the next step on their path to conversions. In a lot of cases, all that your visitors are looking for is a group of words that would convince them and guide them on the very next phase of approach.
Now when we are talking about the trigger words, we intend to suggest words that actually ‘click’ with the user and prompt him/her to take the next move. For example, if the users are looking for anything related with the pricing and they get a linked word called ‘pricing’, they are going to get clicked on it without giving it a second thought. Hence, we can say that here ‘pricing’ is the word to watch out for! Problem crops up when people can’t find on your page anything related with what actually they came looking for.
People are used to reading common, simple and clearly understood words rather than the complex call to actions that perplex more and say nothing about the ‘substance’. Words like ‘pricing’, ‘click here’ and ‘login’ appeal to them more since they help them get straight to the point without any fuss. Don’t break the rule – be simple and understandable. Remember, your purpose is to guide them to the next page and not to confuse them or annoy them.
The web world is full of bad call to actions and you know what you don’t have to put on your profile. Unfortunately, a lot of website owners believe in copying the call to action phrases without even anticipating the impact it could have on the sales and conversion on the website.
Don’t make use of the vague words rather focus on using meaningful text in call to actions so that it readily explains what the particular call to action text is all about. They should be getting what they expected of a particular call to action button. Make sure that you use terms that are easy to understand.
When bigger commitments are made in the first place, people usually prefer leaving it out. They say you should not promise things that you finally can’t and this summarizes the point we are going to put up here. A close look on the two call to actions – ‘buy now’ and ‘add to cart’ may help you understand better.
For some, the most famous call to action ‘buy now’ looks to be an awfully final one and on the other hand, ‘add to cart’ seems to be one of the most risking call to actions on any website as it keeps the scope for changing mind in the later stages open. Imagine how embarrassing it would be, when your visitors click on a call to action ‘buy now’ and find out thereafter that they can’t really buy there! Hence before you can finally frame your call to actions, make sure that you have evaluated your level of commitment that you have been asking for. Do measure the impact!
If you have benefits, why not flaunt them and make them readily available and easy accessible? This is what we call adding the right kind of punch to your call to action pages. In a nutshell, add them up to make your call to action texts look much more persuasive, desirable and appealing.
You can always choose to address or communicate some value just next to your call to action buttons and this is only possible with a great sales copy. Remember, people don’t always read what you want them to read on your website – so make them read!
Little benefits and comforts like “no credit cards required” speak volumes about your creativity that goes in with the placement of those Call to Action texts. It evokes customer anxiety and boosts the possibilities of website conversion.
Don’t forget about the loading time of your website. If your website is too slow to get loaded in 4 seconds, it is as good as nothing. Make sure you have invested on page speed optimization otherwise all your marketing efforts will bite the dust sooner or later.
In short, all that we want to put into limelight relating with the call to action texts on your website is – keep it simple and clear, easy to understand and something that creates a “pull”. Put the trigger words into use and go relatively easy on the level of commitment you intend to incorporate into the ‘user activity’ on your website. Spice it up by adding that extra slice of motivation that can be the ultimate game changers in the long run. Go for it and see the impact it makes on your website conversion, sales and traffic.