There are two ways to write an article; one way is to give it pizzazz, to grab the reader with an eye-catching, even witty headline, and an open format to promote readability. The other way is to format your article into long, single-spaced paragraphs chock full of dull material. This type of article also contains very general – or worse yet – drab headlines that scream “boring!” The latter type of article is evidence of a writer who didn’t consider their audience and did not make the effort to make their content more attractive.
If you’re already utilizing in the former style – that is writing with flair and pizzazz – you already have half the battle won. Just as important as the content, is the format in which the content sits. When you’re writing in WordPress, you can employ many of the tools available through the program to visually speak to the pizzazz contained in the content of your article.
WordPress is an easy-to-use content management tool for web design and blogging. The formatting tools in WordPress are also very easy to use and can dress up your articles and web pages in order to make the content more attractive to your readers.
First of all, if you are setting out to do an article on a complex topic, you might want to consider breaking it up into several posts. Then when you apply dynamic writing techniques to your first article, chances are your readers will come back for the second, third, and fourth articles. Plus, it is a lot easier to read content on a complex subject when it’s provided in smaller chunks as opposed to a long, detailed paragraph. Next concentrate on keeping your paragraphs structured in such a way where you state your conclusion first, and then support the conclusion with the rest of the sentences in the paragraph. This not only makes it easier to read, but readers that merely skim articles can still get the gist of what you’re trying to say.
One of the best ways to further break up content is to utilize subheads. Assuming you’re writing one idea per paragraph, using subheads can tell the reader at a glance what the article section is about. The reader can then continue reading to get the details. When you’re writing content, using subheads also helps to lay everything out for you so you don’t have to get bogged down by a lot of detail. Subheads keep you focused on one specific aspect of the thing you’re writing about.
When you are writing about something that has a list of features, make sure you put them in a bulleted list. Bulleted lists make these features easy for your readers to see at a glance, plus they look different from the rest of the text so as to give your reader a visual rest. Bulleted lists are not meant to be paragraphs, therefore keep them to one or two sentences per bullet. You are simply trying to convey the feature and some detail about it.
WordPress contains some great formatting options such as boldface type that can add emphasis to the important points of your content. But like many of the other formatting tools in WordPress, it is important not to overuse this feature. Otherwise you run the risk of having everything in bold making it unreadable.
If you have a large volume of text, consider splitting it into two columns. By adding more white space to the page, you make the heavy copy look more manageable – readers will likely actually read the copy rather than skim through it or skip over it altogether.
Include a small graphic at the bottom of every page above or below the page number. A modest design or even a ruled line will make the pages look more orderly and readable. Likewise, you might want to include some larger graphics as part of your content. Sometimes pictures or graphics can communicate points better than words can. So, don’t be shy about utilizing graphic images to demonstrate the points in your copy.