It is a great endeavor to run a website: you have to think about the updates, design, conversion rates, marketing, and blog management. You might have even placed everything perfectly but the conversion rates are still not as satisfying as you expect them to be. You try and try but the rates still do not move or move only for a little bit.
Basically, you have taken all the steps to make sure that Google gets the purpose of your website: the codes and contents are improved, site is turned to be user-friendly, internal-link system is built effectively, and the likes. However, the most basic of making a website would have to be pleasing the user. You need to understand what your visitors are thinking to push them to do an action.
A user is most inclined to be a consistent visitor of a site if he learns to trust it. Here are some tips you could use to help increase your trustworthiness in the eyes of the users:
You can eliminate the doubts that your users have about your website if you respond to their questions promptly and effectively. If you fail to answer their query, they might turn to Google again to get more information. Once they do that, there is no knowing if they will ever come back to visit your site.
Boost your user’s confidence about your website by putting up comments and reviews that other users left for your site. Some people are dependent on what others think before making a decision.
It is very important to get leading companies like VeriSign or MacAfee to verify transactions on your website. People are precious with their money so they have to feel assured that they are not falling into a scam or to a site that is only going to give them a bunch of viruses.
One thing that you could do to increase the reputation of your company is by putting up press mentions proudly on your website. Showcase the awards and merits that you have garnered. The public has given their trust to you; this way, the users will think the same way, too.
It is best if you put up your client logos on your site. It does not matter if you have low-profile companies as clients as of the moment. You can just add the logos little by little. Your users might be familiar with them.
This is one of the best ways to earn the trust of your users. When you offer them a free trial, you give them a chance to test out your products and services and see for themselves if it is the right one for them.
You have to get to know your users more so you can predict their behavior and know the things that are most likely going to motivate them about your site. The more you interact would them, the better your techniques are going to be.