When it comes to content marketing, it can be tricky separating the myths from the strategies that really do work online, but if you don’t want to waste your time trying to decipher one from the other, you need to put some effort into separating fact from fiction.
One of the myths that people tend to believe when it comes to content marketing is that longer articles just aren’t conducive to attracting readers online, because most people won’t take the time to read through everything. While it is true that readers generally won’t take more than a couple of minutes to decide whether or not to commit to reading something online, this doesn’t mean that the longer articles aren’t valuable.
You can take the time to put more words into an article if you know it is going to be worth your while doing so, not just because you need the space to give long winded introductions to topics that have already been beaten to death online.
Another big issue that people have when it comes to marketing online is that they assume that they need to post on a daily basis, but this is not only time consuming; it might also be to the detriment of your content. Think about it this way; if you are forced to come up with content daily and you are struggling to keep up with the pace, you are most likely going to start putting out articles that are subpar in terms of quality and this will most likely defeat the purpose of the entire exercise.
Websites that are constantly pushing out content generally have a full-time staff available to come up with these articles, so each one can spend time coming up with their content and ensuring it is of the highest possible quality. If you aren’t fully staffed, you just need to focus on putting out quality content regularly; you shouldn’t pull your hair out over trying to submit content every day.
It can be very tempting to focus all of your attention on the blog of a site, but this is a mistake for a few different reasons. While this does give you the opportunity to communicate with others in your field and generally share your thoughts and opinions in a very laid-back kind of way, it isn’t the be all and end all of content marketing.
Try, instead, for a good mix of visual, audio, video and written content, and spread out across various types of media when possible. Sticking to one medium might allow you the chance to become very familiar with it, but once you are, don’t be afraid to start branching out.
Most people struggle with a need to produce high quality content at a rapid rate, thinking that the content they publish isn’t sustainable in the long run, but this isn’t necessarily the case. If you take the time to search for those queries that are constantly leading people to the internet (and many of them being unique), you will never run out of quality ideas that will get your content to the first page of a search engine’s results. The aim here, therefore, is to constantly have your readers in mind when you’re coming up with content so that you give them what they want, not just what you think might interest them.
The moment you have broached a subject and covered it, don’t put it to bed and never look at it again. The point of tackling ideas and issues is to diversify the aims and angles and constantly come up with new ways to freshen up these topics. You can co-write on topics to bring a fresh perspective to the idea, or even divide one broad subject into a few different posts so that you have the space and the time to really get into the matter. Remember, however, that no matter what you do, you need to ask yourself whether it is useful to your readers, and whether you are making it worth their while to continue returning to your site for this information.
No one is able to effortlessly write endless numbers of articles that instantly go viral and generate tons of traffic, so why try and put that amount of pressure on yourself? The moment you feel as if every word needs to spin gold, you might start finding it difficult to complete your first paragraph, never mind complete an entire article, so don’t feel as if you need to put out your best work each and every time.
There’s going to be times when you hit and miss, and there might be times when something you suspect wasn’t all that great has a remarkable effect on your business; all in all, however, it’s all about pushing forward in your attempt to be successful.
Content marketing is a tricky field to enter into and just about impossible to decipher from the get go, but with some time, effort and a lot of patience, you’ll be able to produce content that works for you, whether you actually write it or get someone else to do the dirty work for you.