Digital Marketing - Common Issues

Do you feel that your digital marketing campaigns never seem to work, even when you are investing most of your time and money on it? If you do, you aren’t alone. Many businesses aren’t sure about what they are doing wrong.

No two businesses are alike, and no two marketing campaigns can have the same problem. Therefore, there solutions may not be the same. Let’s try to identify some of the common issues that negatively affect marketing and how you can resolve them.

Problem 1: People aren’t sure about what you do and what you offer.

You have created a beautiful website and are awaiting people to flock in. But even if they visit your site; they don’t seem interested in buying. Ask yourself: Do visitors comprehend what I want to sell?

Solution: Explain what you do and how it can help customers. You can do it with an epic. But it isn’t a good idea. Web browsers have really short attention spans and are more interested in short, crisp and clear messages. Use a few sentences or maybe a video to do the explanation for you.

Problem 2: You have messed up the calls to action on the website.

Calls to action are the most important elements on your site. And if these aren’t at the right place, aren’t supplied with the right copy or simply aren’t appropriate to arouse interest, it can lead to a major setback to your marketing campaign.

Solution: Check the calls to action on your site. Do they seem interesting? Do they appear at the right time and position? Do they say the right thing? Do they stand out? Do they reflect your creativity? Do they connect to your brand?

It’s necessary to experiment with calls to action to know what works.

Problem 3: You are always too busy looking for the ‘best’ marketing solution.

Don’t waste your time and effort on it. It isn’t possible to avail of the best results if you focus too much on a singular channel. Even if you find a unique channel, it won’t hold its singularity for long. Other marketers will soon catch up.

Solution: Every business needs to have a plan about which channels to use for marketing purposes. Once you have this plan, start leveraging these to your advantage. And add and alter these channels to get the best results. Experimentation with the channels to use is the key to success here.

Problem 4: People aren’t given enough time to make a purchase decision.

People who visit your site with the intention to buy don’t need much coaxing. But the problem is that most people are only interested in checking out your site, without any intention of buying. You need to urge them gently to make the decision.

Solution: Gather emails from visitors. You can do it by offering them the option to download a whitepaper or giving them a discount coupon. Use an email drip sequence to encourage them to buy your product only after you have established a relationship. Create the drip sequence with at least 5-7 emails for the job.
Another good idea is to pixel your visitors with a cookie. The majority of websites do it. Once you have done it, they will see your ads when they are logged in. Repetition makes remembrance easy.

Problem 5: You don’t leverage your product to boost sales.

Does your product do the marketing for you? If it doesn’t, you aren’t really doing things right. It’s easier to reach out to a wider target market and impress more people by leveraging your product.

Solution: Your product is your best tool to promote your business. Take a look at YouTube. They ask visitors to embed the videos to their site. This enhances the reach of their site. And enhance their visitor numbers too. Let your product do the marketing for your business with this clever tactic.

Problem 6: You aren’t focused on conversion rates.

You need to focus on paid ads. But the costs aren’t going to decrease anytime soon. And it can be a serious expense for a new business. If you are investing your all into paid ads, you may be in big trouble.

Solution: It’s necessary to fine tune your campaigns. But it’s also essential that you put your efforts into conversion optimization too. Even a little increase in the rates can mean lesser cost on buying ad spaces. Conversion optimization isn’t difficult; but you need to test the waters in advance.

Problem 7: People are only taken on the basis of session value.

Does your business focus too much on how much value a customer can be of in the first transaction? If it does, you are doing it all wrong. You are losing the lifetime value that the customer can bring for your business.

Solution: Take a leaf from a successful business such as Walmart. Even if the return on investment doesn’t mean much for a single session, it doesn’t make any difference to them. Because they know that the lifetime transactions can make up for the initial loss. Focus on the lifetime value that a customer can bring to get the best advantage.