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8 Types of Content Writing

Okay we got it. You need quality content for your website to keep it fresh and to keep your subscribers happy. But not all write-ups are the same. An article written by an SEO content writer will be vastly different from an article produced by a magazine article writer. To an untrained eye, they may appear kinda same. But most readers will be able to identify the difference very easily. So, when you are planning to hire a content writer for a project, you need to first figure out what type of content you are looking for. Now, if you are clueless, go through this post carefully as we are going to discuss in detail 10 different types of content writing –

1# Technical Writing

As the name suggests, Technical Writing is complex in nature and therefore it is no everybody’s cup of tea. Topics can range from computer to space science, from chemistry to robotics and more. It is assumed that the technical is well versed with the subject that he is writing on. A technical writer who specializes in aeronautics might not be able to write on topics like finance, software or engineer. The purpose of technical content writing is to present complex information in a simple and tangible format so that even a novice person can understand it. The bottom-line is to make the content appear less complex and more presentable. Apart from having strong grasp over English or any other language for that matter, the technical writer needs to have passion for technical stuff otherwise he/she will not be able to present information in an interesting format.

2 # SEO Content

As you can understand, the term – ‘SEO Content’ is a fusion of two different streams – SEO and Content. So, let us break down these two terms to have a better understanding of these two terms – SEO and Content.

The full form of SEO is Search Engine optimization. The purpose of SEO is to make a website more search engine friendly while following the guidelines of search engines. Whereas ‘Content’ is the information that you put on the website. To clarify it a bit further, content consists of all texts that you add in your website.

So, SEO content is an amalgamation of two concepts and the objective is to make the content both search engine friendly and SEO friendly at the same time. All SEO Content writers need to have a proper understanding of the concept of search engine optimization. Keywords have to be included in the content but that should not be at the cost the quality. Keywords should be blended naturally and don’t include hundreds of keywords as it will instantly raise a huge red flag.

3# Instructional Design

Instructional design is defining the concept of learning. Forget about the age-old format of learning as Instructional design is facilitating the process of acquiring knowledge and skills by making the entire learning curve more enjoyable for both the instructor and the pupils. It starts with identifying the exact requirements of the learner and then tweaking the learning process by making occasional intervention wherever possible. A professional instructional designer needs to master the art of creating instructional materials and story board. As you can understand, developing instructional materials is time consuming and it needs a certain degree of technical knowhow.

4# Research Papers

Research paper alternatively known as academic publishing is an extremely specialized field of writing where person with deep understanding of a subject can write. In majority of cases, these research papers get evaluated by PhD holders and researchers before they get published in major academic journals. All articles that get published in popular journals are peer reviewed first. However, the quality and standards of editorial review vary from one publisher to another.

5# Feature Writing

Feature writing is somewhat related to news writing but there is a difference. Unlike in news articles, in featured post the writer tends to humanize the content a bit by adding some elements of emotion and the purpose is to educate and entertain the readers.

It is now being observed that media houses are trying to blur the difference between a news article and a featured article. Inverted-pyramid form structure is what most feature writers follow while writing a featured article.

6# Business Writing

Business writing is chiefly used in corporate structure. Be it official email, monthly report or memorandums, Business writing covers them all. It is a form of writing which is mainly used by professionals working in an organization. The main objective of business writing is that it should be jargon free and it should be simple and easy to read. There is absolutely no need to show your English writing skills while writing an official email rather you need to everyday words.

7# Press Release Writing

If your company is going to launch a new product or service or planning to expand its presence, Press Release is the best way to make people aware of this developed. In the earlier days, business owners used to send press release to local and national newspaper. It helped them to connect with their targeted audience. After the arrival of Internet, people are publishing press releases every now and then to drive some visitors to their websites and to get some natural links for their websites from reputed newspaper.

8# Ghost Writing

Don’t get scared as Ghost Writing has nothing to do with dead men. It is just a form of writing where you will hire someone to write an eBook or an article for you. The writer will get paid for his effort whereas you will retain the copyright over the article. It is a win-win situation for both the parties involved.

Last modified: July 21, 2021