Guest posts are turning out to be an important internet marketing tool and almost all internet marketers are using this tool to boost their marketing efforts. But, not all of them get it right. In fact, a large percentage gets it wrong. They get it wrong because they look at guest blogging purely from a marketing perspective and do not give it the respect that it deserves. It’s important to understand that guest blogging is just another means of marketing for an internet marketer, but for a reader, a guest blog is a means of getting quality information.
There are plenty of aspects that you need to keep in mind when it comes to guest blogging and though this might come as a surprise to you, it’s important that it not be looked at from a marketing point of view, even though it is a marketing tool.
Here are six ways that can help you become a respected guest blogger, in turn ensuring that this activity gives you the desired results from the marketing perspective.
1. Choosing the Right Sites/Blogs
It all begins with the kind of blogs that you choose for your guest blogging efforts. Here are a few questions that you need to answer for making the right choice.
- Is it addressing the needs of your target audience?
- Does it tackle topics that you are comfortable with?
- Are the categories on the blog, in any way linked to the kind of information, products, and services available on your website?
- Are you comfortable with the writing style of the blog?
- What is the page rank of the blog?
- What is the number of visitors to the blog?
The answers to these questions will tell you whether you have made the right choice or not.
2. Getting a clear idea about Writing and Submission Guidelines
Every blog that you want to contribute to, will have specific guidelines for writing that you will need to follow to the letter. One such guideline can be in the form of acceptable word count. While some blogs will only accept posts that are more than 500 words, others might only accept posts that are 1000 words or higher while there may still be others where the word count doesn’t matter at all. Blogs that allow guest posts will want you to be original, creative and write in a manner that fits the existing style and tone of the blog. You will also need to follow the submission instructions in detail to ensure that once written, your blog is submitted for approval successfully.
3. Keep reaching out to Blogs
In order to make your blogging strategy work big time for you, you will need to reach out to blogs. You need to get in touch with them and ask them whether they would like to publish your content. Many times blog owners don’t trust the content of people they don’t know or who aren’t regarded as an authority in their domain. This might become a problem if you are just starting out as a guest blogger, so, it’s always a good idea to build a relationship before you ask them to post your content. One of the ways that you can do this is by posting comments on the guest blogs and also sharing their blog content through Facebook, Google+ and Twitter. You can even mail them about the finer points of a certain topic or subject that you want to discuss with them.
Over time they will trust your knowledge enough to respond positively to your request for publishing your guest blog post. But, even if you don’t want to go through the whole process of relationship building, there are plenty of blogs that will publish your blog purely on merit. So, don’t worry.
4. Choosing the Title
Once you choose a blog that you want to contribute to, the crucial part of the whole exercise begins. You will need to write the blog post. The title of your blog post will determine if the post is able to grab eyeballs. So, put some thought into it as it’s the title that in part determines the impact of the post as a whole. Don’t go in for lengthy titles until and unless absolutely required.
5. The Body of the Post
A number of people are unable to lend their blog a certain kind of personality. The content doesn’t come out naturally and looks forced, which is a recipe for disaster and non-acceptance of the guest post. So, plan a guest post with care and don’t just write for the heck of it and to earn some quality backlinks. Write because you want to share some valuable information with people who need that kind of information. Even if your sole objective is marketing centric, you still have to take care about how you write, the relevance of the body copy with respect to the title, its engagement quotient, clarity, grammatical quality, wordplay and various other things that will put your content into high gear.
6. Make Regular Guest Posts
When it comes to successful guest blogging, you need to be a regular. You can’t just stop at one or two posts. You need to keep making regular blog posts across various sites to ensure that you are able to leverage its potential to the utmost. It should become an inherent component of your internet marketing campaign, and you must decide on the number of guest blog posts that you want to make per month. This will help you track the feasibility, viability of guest blogs and also help you monitor the results of your guest blogging activity.
The above pointers are definitely not the be all and end all of how you can make the most of your guest blogging efforts. But, they are definitely steps in the right direction. There is no doubt that it requires a whole lot of effort to ensure a successful guest post on a reputed blog. But, once you get the hang of it, there is literally no end to the marketing rewards you will be able to earn.